The most refreshingly true statements articulated by Gill Pratt at the RealClearEnergy Future Forum are “Not everyone is the same” and “One size does not fit all.” As Toyota’s chief scientist, Pratt understands very well the complex nature of a very diverse consumer base (check the video link above to see his part).
That is why a multi-path approach that enhances the customer’s quality of life is the most productive strategy. America’s motorists come from a variety of backgrounds who purchase vehicles for a variety of purposes. “Our job as a manufacturer is to adapt and provide customers with choices to satisfy their needs and desires,” says the executive.
Pratt’s discussion at the forum contained common sense that is just not so common anymore, especially among many elected officials, talking heads, and government bureaucrats. These same individuals are intent on forcing the general public into electric vehicles (EVs) regardless of the multiple issues that continue to plague the industry.
EVs problems have been rampant. Insufficient and faulty charging stations, high price tags, range anxiety, and difficulty in cold climates are among the main concerns. Some of these problems will be ironed out in the coming years, but others appear almost insurmountable. It should be up to the customer to decide what works best for their circumstances. An EV is a perfectly rational choice for a portion of car buyers; it is certainly not for others. And the data demonstrates this.
Read the full article here.
Kristen Walker is a policy analyst for the American Consumer Institute, a nonprofit education and research organization. For more information about the Institute, visit www.theamericanconsumer.org or follow us on Twitter @ConsumerPal.