U.S. food and beverage packaging accounts for 30 percent of municipal solid waste, and never have consumers been more concerned about the environmental consequences of their purchases, including those who are actively seeking and even willing to pay a little extra to support sustainable products. With the market for sustainable products growing, it is incumbent on brands and retailers to offer their customers more choices. In particular, businesses should strive to reduce their reliance on cartons and plastics, which are less recyclable, and expand their use of metal packaging materials, which can be infinitely recycled to make the same products, over and over again.

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