While regulators across the globe have their sights set on Big Tech, mergers in other industries show that not all markets are treated equally. Social fears against the rise of Big Tech have supported a new wave of regulation that is focused on size at the expense of consumers. Mergers and offerings in the beauty space show how misguided and targeted the underlying premise of recent antitrust enforcement truly is.

The luxury company Kering recently announced plans to acquire the fragrance brand Creed. Kering is a current stakeholder of multiple luxury brands including Gucci, Saint Laurent, and Alexander McQueen. Kering’s acquisition of Creed is estimated to be worth between one and two billion euros.  

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Tirzah Duren is the Director of Tech Policy with the American Consumer Institute, a nonprofit education and research organization. For more information about the Institute, visit us on www.TheAmericanConsumer.Org or follow us on Twitter @ConsumerPal.