Consumers Like Targeted Ads, Yet Congress Could Ban Them

Analysts widely believed 2022 would be the year Congress would finally pass a much-needed federal data standard and eliminate the zip-code lottery of data privacy rules. But as February turned into March, the prospects of such data protection standard materializing have floundered, and Congress has shifted its focus to more piecemeal reforms, notably the Banning […]

ACI Urges Maryland’s Legislature Not To Tax Online Advertising

The following is a statement by Krisztina Pusok, Directory of Policy and Research at ACI, regarding Maryland’s Digital Ad Tax: ACI strongly urges Maryland’s legislature not to overturn Governor Hogan’s veto of HB732 (Tobacco Tax, Sales and Use Tax, and Digital Advertising Gross Revenues Tax). The proposed digital ad tax, while vaguely worded, would have […]

The Honest Advertising Act Could Be Greatly Improved

Senators Klobuchar, Warner and McCain have endorsed the Honest Advertising Act (HAA) to address advertising practices in digital social media that currently allow foreign interference in our elections.  Indeed, it appears that Russia used trolls to attack the character of some election candidates, to spread “fake news,” and to foment social divisiveness on some issues.  […]

A Brewing Clash with Dominant Players in Digital Advertising

For reasons that make little sense today, advertisers in the Internet’s digital marketplace are not monitored by a common federal agency. The multiple agencies involved have peculiar regulatory outlooks and lack authority to holistically monitor the marketplace. This has led to an incomplete view of how dominance is growing and of how competitors are interacting. […]

Targeted Ads Come from Creepy Digital Stalking

Some Internet consumers have become inured to the adverts decorating webpages that they visit.  Early on we may have paid attention to their advertiser’s messages, or wondered who places and changes them, and wondered if the adverts caused downloads to be as annoyingly slow as they seem to.  More recently, we probably noticed an uptick […]

Better Adverts and Lower Costs are in the Regulators Crosshairs

A number of companies appear interested in buying Yahoo, including Google-parent Alphabet, Time Inc., and DMGT (the British parent company of the Daily Mail newspaper and Elite). Now Verizon Communications, one of the major US broadband companies, is reportedly interested in buying the core of Yahoo too. Yahoo has a 204 million unique monthly visitors […]

Consumers Deserve Control Over Advertising on Wireless Devices

None of us hope for adverts to be pushed onto our mobile phones.  There is no toggle switch to suppress these invaders, not even a fenced area to keep them under control.  They can arrive anywhere; top and bottom page banners, interstitial adverts between items you actually asked for, and adverts stitched into apps that […]

Obamacare: Making the Dog Food

Promotion of the Affordable Care Act is like sausage making described in Upton Sinclair’s “The Jungle.”   In both cases a questionable product is pieced together from noxious ingredients, as is dog food.  ACA enrollment is far below expectations.  The ACA audience faces uncertainty about services cost and quality, a botched rollout, and America’s youth know […]

Consumers Are Thinking Differently About Brands

In 2011, $144 billion or $462 per capita was spent on U.S. advertising for the products and services you buy.  Advertising is intended to burnish not just an individual product, but a brand that may include many products.   The brand is a way for marketers to distinguish their products from competitor’s products – it’s like […]