A large coalition of consumer advocacy groups and public policy organizations is urging the Federal Communications Commission (FCC) to adapt its KidVid rules governing children’s educational programming to the changing media landscape. “In light of the significant transformations in the children’s video programming marketplace in the decades since the Commission adopted many of the KidVid […]
ACI joined a coalition letter to the Federal Communications Commission in support of its pending Notice of Proposed Rulemaking regarding its so-called “KidVid” regulations. With the advent of the internet and the significant transformations in the children’s video programming marketplace in recent decades, the current rules governing children’s educational program is ripe for reform and […]
The emergence of digital platforms has transformed the way children absorb educational material and has rendered “kid-vid” rules obsolete. Keeping them in place merely ties the hands of television stations struggling to retain their audience and serve local communities with the programming viewers want to watch. The FCC will soon release an order revising these […]
Once again, government regulators are struggling to keep up with the pace of innovation. While children’s access to educational content through the internet and mobile devices has advanced at a mind-boggling speed over the last two decades, federal rules forcing television broadcasters to air programs for children subject to regulations have remained unaltered. Children’s Programming […]
The Federal Communications Commission (FCC) is poised to enact important reforms to rules related to children’s educational programming on broadcast television, but detractors are spreading misinformation in an attempt to undermine this effort. To read the op-ed, visit the Daily Caller.
The 1990 Children’s Television Act recommended broadcast TV stations to include some educational programming for children (so called KidVid). Six years later, the Congressional tone had become strident and the FCC demanded mandatory compliance on KidVid specifications covering amount of programming, scheduling, and a ban on adverts. Failure to comply would mean failure to qualify […]