Consumers Are Thinking Differently About Brands

In 2011, $144 billion or $462 per capita was spent on U.S. advertising for the products and services you buy.  Advertising is intended to burnish not just an individual product, but a brand that may include many products.   The brand is a way for marketers to distinguish their products from competitor’s products – it’s like […]

Robocalls – It Depends On Content, Not on How It’s Dialed

The few robocalls I get on my cellphone are fast-talker recordings on a political issue. I often retort even though they are not listening.  I don’t get any public service warnings telling me of looming tornados, school snow days or Amber Alerts.  I don’t get sales calls from companies I have no affiliation with. Somehow […]