When it became effective on January 1, 2020, CCPA gave consumers sweeping rights over the data companies hold onto, providing consumers the right to know what data businesses have collected as well as giving consumers the right to demand businesses delete data.

Despite admirable intentions, CCPA has failed to strike a balance between protecting consumers’ rights and not financially burdening small and medium enterprises. The financial burdens imposed on CCPA will ultimately be paid for by consumers through higher costs and lost innovation.

You can read the complete op-ed in Inside Sources.