Consumers and small businesses should be alarmed by the increased probability that AICOA could become law. Not only would self-preferencing be prohibited, a practice that provides consumers with the opportunity to buy goods at the lowest price, but businesses could find it harder to access the millions of consumers who shop on online platforms every day. The bill could also make it considerably easier for cybercriminals to get sensitive consumer information.
All of this translates into lost consumer benefits.
You can read this commentary here.