Google is trialing a new service that could produce significant benefits for consumers. It is called GOOG-411, a free telephone information services. Like calling information services to get a telephone number, consumers can dial 1-800-GOOG411 to get a business listing and then to be automatically connected – at no charge.

The service appears to work well. During the call, consumers will be asked to provide a city name and business name. If privacy is a concern, consumers should first dial *86 to mask their phone number from identification. As of now, the service is limited to business listings, but it is free. For more information visit,