Over the last few years, there has been an increase in a type of ticket to live entertainment and sports events that does not have the consumer’s best interests at heart. This summer, “A-list” artists, including Arcade Fire, Eric Church, Garth Brooks and The Black Keys, will use this paperless system.
From a convenience standpoint, paperless ticketing seems to be a win for consumers—no need to worry about losing your tickets along with the appearance of efficiency through technology. While that may be the appearance, it’s anything but the case.
To read print the entire op-ed by ACI’s president, Steve Pociask, visit the Daily Caller.