As consumers go online to browse websites and search for news and information, they may be completely unware that their personal data is being collected and retained by online companies. In some cases, that data is being used by these online companies to market other services, shared with affiliates, and sold to other companies.

Seldom do consumers take the time to read lengthy online privacy agreements, and, once they sign up with a website, they may have little control over making sure their data is secured and not shared across other services, applications and companies. Simply put, existing laws don’t offer consumers any protection from such data sharing.

To Continue Reading, Visit FORBES.